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Sara Fins is a Money Passionista

Sara Fins is an accountant, financial coach, and mom of two who helps solopreneurs and small business owners discover how simple it can be to take control of their business finances. In doing so, Sara helps them save time, stress less, and keep more of the money they earn. Sara is the creator of Easy Business Bookkeeping, a course and system that teaches business owners how to keep track of their business finances and prepare for tax season confidently and with ease.

Here's an excerpt from our interview with Sara.

Passionistas: What’s the one thing you’re most passionate about?

Sara: The one thing I'm most passionate about is empowering entrepreneurs to learn to manage the finances of their business, so that they know that they can do it themselves and feel confident in that area of their business. Because I feel like once that's unlocked for them, they can take their business wherever they want it to go.

Passionistas: So, now tell us the name of your current company and what services you provide.

Sara: Currently, my company is Sara Fins Coaching. And so what I do is financial coaching for solopreneurs, and small business owners. And so the main thing that I offer right now is I have a course called Easy Business Bookkeeping. And in that course, I built a very user-friendly basic spreadsheet template that I teach business owners to use to track their expenses, their revenue, and then categorize everything for tax purposes. And so it's really to help them track everything.

Passionistas: So how does the psychology and coaching training that you've had over the years factor into the services you provide?

Sara: The coaching training I've had has been invaluable in that respect. And then also, as being a business owner myself and being on the other side of it and running my health coaching practice for so long, I really know what they're going through from that perspective.

And although I didn't struggle with the financial management because I went into it having the background in accounting, I understand some of the challenges that come up as well. But yes, what I find is, that a lot of the times, what's keeping business owners from managing their finances or from looking at their finances and getting deep into the numbers is fear.

So I try to create a safe space where, they can ask any questions they have, you know. And I have built into my programs... support.

Passionistas: What do you find is the biggest financial mistake that most small business owners make?

Sara: I think the biggest mistake is that they don't become familiar with their numbers. So either they outsource it to a friend, or a partner, a spouse, or, you know, a bookkeeper, which absolutely has its place in certain businesses, I think. But it's really important that, you know, what's going on there yourself. And so technical mistakes can always be corrected, right? Like I was just talking yesterday on one of my classes that if you're categorizing your deductions and you accidentally put it in the wrong category, it's not the end of the world. Like it can always be fixed.

Passionistas: As a female entrepreneur yourself, is there something that you wish you knew when you started your business that you've learned along the way?

Sara: Oh, so many things I learned along the way. I mean, again, as it relates to finances, another thing that I see quite often from the women business owners I work with-- and most of the people that I do work with are female business owners-- is that they lack the confidence around numbers. So for whatever reason, whether it was their parents or whether they grew up just... you know, in our society, we're told like math is for boys, numbers are for boys. And that translates into, at least what I see, a lack of confidence around managing that side of their businesses.

Passionistas: What advice would you give to your younger self?

Sara: Don't be afraid to take risks and to be, you know, a little bit risk averse. And I think if I had taken more risks, maybe I would have, you know, gone into psychology, for example, even though it wasn't, in my mind, a safe career, you know. However reason I thought that in my twenties, I don't know. But, you know. So I think taking more risks in my career path and maybe in the jobs I was in and in the earlier stages of my business. I think that would be one thing that I would tell my younger self.

Read a little bit about Sara here, and be sure to check out her full interview in the podcast.


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