Shop Women-Owned This Holiday

As we prepare our gift list this season we want to spread some holiday cheer by supporting women who are working hard to follow their passions.

Here’s some good news. There are 12.4 million women-owned businesses in the US. 40% of all US businesses are women-owned. Women are opening new businesses every day. In fact, there are 114% more female entrepreneurs today than there were 20 years ago.

But here’s the bad news. It’s not enough. 62% of female entrepreneurs say that their business is their primary source of income, yet they ask for $35,000 less in business financing than men.

Only 25% of women business owners seek business financing and only 7% of all venture funds for startups go to women. Yes. You read that right. We own 40% of the companies, yet only 7% of venture capital goes to women.

So, it’s more important now than ever before to support women-owned businesses. With that in mind, while you’re making your holiday lists this week, remember there are 12.4 million of them to choose from. Here are a few gift ideas for everyone on your list from some of our favorite Passionistas.

For the Fitness Fanatic


Owner: Geri McNeice

Did you know hooping is a new fitness craze? Yes, that’s right, hula hooping! If you have a friend who wants to join in on the fun consider a Snap-n-gO™ hoop. This handmade, custom-fit, slightly weighted fitness and dance hoop breaks down into segments, providing versatility in sizing and flexibility for travel. Each hoop is handmade by Geri and wrapped completely with tape in your choice of colors. The purchase also includes a sizing consultation and online training.


Owner: Daina Trout

For the Kombucha fan on your list, Health-Ade festive version of the probiotic beverage is a seasonal brew that perfectly blends notes of ginger, cloves, allspice and chocolate. It’s the perfect way to spread cheer AND it’s wholesome, natural and a contributor to feeling good.

For the Book Lover


Artisan: Pamela Skjolsvik