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The 20-Year Journey to Publishing My Bunny Steve with Author Shanna Ingalsbee

12 hours ago
23 min read



What if the dream you’ve held onto for 20 years is still waiting for its moment? Children’s book author Shanna Ingalsbee joins Amy and Nancy Harrington on The Passionistas Project Podcast to share how her longtime dream became the #1 bestselling author if the picture book The Nearly True Adventures of My Bunny Steve.


Inspired by a real bunny and an unexpected neighborhood search, Shanna’s rhyming story helps children feel less alone and discover the power of community. She opens up about her journey to becoming a published author, why she refused to leave illustrator Chris Jones behind, and how finding collaborators who respected their creative vision finally brought the book to life.


This conversation explores women’s empowerment through trusting your voice and giving yourself permission to try something new without needing to be perfect. Shanna shares how a school librarian helped her find belonging through books, why she wants kids to embrace what makes them different, and her belief that women can move mountains when they work together.


If you’re drawn to women inspiring women and motivational women’s stories, Shanna’s experience offers encouragement to keep going, whether you’re writing a children’s book or returning to a dream you’ve put aside. Your story still matters, and there are people who want to help you share it.


This episode is brought to you by ⁠Organize365.com⁠ and the Household Management Course Powered by the Sunday Basket.


LINKS


ON THIS EPISODE:

[01:16] What Drives Shanna

[02:03] Curious Childhood Stories

[03:13] Falling in Love with Books

[04:47] Teaching and Kid Comfort

[06:10] Writing and Rhyming Voice

[08:01] Bunny Steve Origin Story

[10:06] Finding the Illustrator

[13:14] Publishing Roadblocks and Patience

[16:28] Sponsor Organize 365

[18:56] Right Moment to Publish

[21:25] Holding the Finished Book

[23:28] Marketing and Bestseller Win

[26:16] What Kids Should Learn

[28:56] Next Steve Adventure

[29:50] Dream for Women and Kids

[32:24] Passionistas Closing and Anthology


TRANSCRIPT:

Nancy: Hi, we're sisters, Amy and Nancy Harrington, founders of The Passionistas Project, where we believe that every woman deserves to be seen, heard, and celebrated. Our mission is simple but powerful, to give women a platform to tell their unfiltered stories, the stories that inspire change and break the silence around what it really means to follow your passions.

 

On each episode, we have conversations about courage, authenticity, and the messy, beautiful journey of living life unapologetically. Today's guest, Shanna Ingelsby, held onto the dream of publishing her children's book for more than 20 years before finally deciding it was time to bring her beloved bunny Steve's story into the world.

 

Now she's the author of the number one best-selling children's book, The Nearly True Adventures of My Bunny Steve, a heartwarming story about imagination, community, and the courage to finally make a longtime dream come true. So we are so excited to have Shanna here, and full disclosure, we have... are the publishers of The Nearly True Adventures of My Bunny Steve, so we have a special affinity for the book and for Shanna.

 

Shanna: There's a reason it was published

 

Nancy: Is that right?

 

Shanna: It was peer reviewed.

 

Nancy: So Shana, we start every interview with the same question, which is, what are you most passionate about?

 

Shanna: I am most passionate about getting the most I can out of my life. Um, you know, like the, as the saying goes, "Life is short, and you're dead a long time." So I just want to experience anything that I can.

 

Um, I just have this, this feeling that if something presents itself, if I've never done it before or I'm not particularly skilled in that, that area, it never stops me. Because I don't have to be perfect, and I don't have to be... It doesn't have to be good. It's just the experience itself is what I'm, I'm most excited about participating in.

 

 

Amy: Does that come from your childhood? Were you always a curious and adventurous kid? Can you tell us about growing up a bit?

 

Shanna: Yes. Uh, I come from a family of teachers, so learning is something that I was always interested in. It just became instinct. I mean, I remember family trips, my dad, who was a retired high school teacher, we would be going down the road and answering questions.

 

And in fact, one time I thought I had him because we were reading road signs, and I couldn't read yet. And we saw one that said, uh, railroad crossing. So the next time I saw a sign that said railroad crossing that was the same color and the same shape, I said, "Railroad crossing," and I think it was, like, merge traffic or something.

 

But, um, so I almost, almost got him. But that, that idea of, you know, trivia and, and learning new experiences, they're... I never let my ignorance stop me. So if it sounded like fun and something I would like to do, I just, you know, there was no consequences. So I did it poorly. Okay, I did it. So that's kind of the way I approach life.

 

Nancy: And when did you discover reading? When did you become an avid reader?

 

Shanna: It was when I was in fifth grade, because I moved around a lot when I was a kid. I was perpetually the new kid in school. And the librarian at the school that I was at kind of noticed me, and she introduced a book to me. I think it was The, The Mixed-Up Files of Mrs. Basil E. Frankweiler. And I read it, and I loved it, and I brought it back, and we talked about it, and she gave me another book. And then she signed me up to read to the kindergartners. And it was kind of like when you're always the outsider, it was really nice to meet somebody who kind of invested in you, y- you know, who saw the potential, and kind of took me under her wing.

 

And, and I think what made her notice me is I've always loved libraries and I've always loved bookstores. Because you walk in the door and it's like anything you wanna learn is right here. So for me, it's kind of like an obstacle course. When I go into a bookstore or a library, I go over here, then I go over here, and then back here, and then back to the beginning, and then over here, because I never know what I wanna learn, so I just wanna explore my possibilities.

So I think that's when she really, uh, introduced the idea of- A- of kind of disappearing in these other worlds. So that's, that's been a long time. Yeah. Long time.

 

Amy: You became a teacher at one point in, in your life as well. Yeah. So were you inspired by her in any way? What, what prompted that move?

 

Shanna: I was teaching preschool f- for a while when I was in school because I was completing my Associates of Arts and Sciences in Secondary Education.

 

So, you know, I taught preschool, and it was very interesting for me because, uh, one thing I noticed is that when it was reading time, the kids would pretty much go to the same books over and over again, and that's when I realized that they were doing the same thing that I had done. You know, we were going to a place of comfort, a place of security, place where you knew what was gonna happen, and you were invested in the outcome, and you were interested in the people involved in the stories.

 

And that's kind of one of the reasons I wrote this book is because I wanted to create that environment for a kid that needed it. And, you know, I just- It was a very interesting into the mindset of a preschooler. Um, and I also recognized the fact that, that as a teacher, I could only do so much without backup from the parents.

 

It was, I was on an island all by myself. But, uh, it was a very interesting experience into the psyche of that age. So, uh, it was, it was, it was fun.

 

Nancy: And what about writing? Did you always write, or is this, it's, it something that came to you later in life?

 

Shanna: I always wrote. Um, getting through college was a lot easier because I could write.

And in fact, one of my old roommates was really upset with me 'cause we used to carpool to, to class, and we were taking a, um, children's literature class together. And I asked her on the way to, to school, I said, "You know, when's that paper due?" And she's like, "Today." Of course, she had typed it, double-spaced, you know, the whole thing.

 

I wrote it in my early class. I rewrote it so it was legible in my children's literature class, and I turned it in, and she was so upset with me because I got a half-a-grade higher. She was so mad. But, uh, you know, words have always fascinated me. I think that's one of the reasons why I did this book in rhyme, because I love the power of words, and the fact that young children who are just learning to speak, because they learn to speak by imitating us, and the fact that they could hear a book read in rhyme, and they could get the cadence and the music and the, the rhythm of language.

 

Hopefully, it will inspire them to love language as much as I do. I choose my words very, very carefully, and I've always been that way. And so if they can love language, I think it's gonna set them on the path to be strong readers. Because reading is the best thing you can do if you feel un- you know, unwelcome or alone or, you know, or just kind of in a rut.

 

You read a book, and you're in a different world. So I wanted to create that world.

 

Amy: So talk about creating that world. What inspired you to write this book?

 

Shanna: Well, it's a true story, and, uh, I did have friends with a bunny named Steve. So everyone that I know named Steve, it isn't, he's not named after you. Um, I get that question a lot.

 

But, uh, I was taking care of him when they were out of town, and I couldn't find him. He wasn't under the bed, and so I called the neighbors, and we looked, and we found him, and it was very anti-climactic. But I thought to myself- You know, this would make a good children's book. And then, you know, five years later I was thinking to myself, "I either have to write this or shut up about it."

 

And because, you know, again, because I just wanna do new experiences, and I had gotten the reputation of being the, uh, unofficial official poet laureate of Amnesty International because I was working with the group, um, when I was in the Midwest region, and I became the poet laureate. And like, for instance, we were going to an event in Grant Park when we had a, a regional conference in Chicago, and on our way back there were 11 of us and we couldn't find a hotel or f- couldn't find a restaurant that would take us because of our numbers.

 

So we were waiting in, in a parking garage waiting for the rain to stop, and I came up with my first poem. And, um, and so I've, I've just always been really good at rhyming.

 

Amy: Do you remember that poem?

 

Shanna: Something about, um, we went to Grant Park to protest We left when it started getting wet, 'cause it was pouring rain.

 

We thought we'd found heaven, but they couldn't seat 11, and we haven't found a place yet.

So we ended up going all the way back to the hotel and eating there, so. Yeah, but-

 

Nancy: That's fabulous.

 

Shanna: So- So I got the designation in a parking garage in Chicago.

 

Nancy: That's wonderful. That's excellent. So now tell us about, um, hooking up with Chris to do the illustrations, and talk about that process a little bit, about how you worked together.

 

Shanna: I met Chris when we shared an office, uh, at a, uh, our, our last, at my last job. And so we worked together and we got along really well. Um, and I found out that he was an artist, and I said, "Well, I wrote a book, but I don't have any illustrations." And so he read the book and he liked it, and I said, "Do you wanna consider, you know, doing some illustrations for it?"

 

And without any kind of conversation, but just after reading the story, the first illustration he did was the cover photo. And I thought, "Okay, he gets it. He absolutely gets it." So I, we, we met on a few occasions. He, we went over the texts, we went over the, the ideas. He would say, "What do you want for this?"

 

And I would say, "Well, you know, I have a vision of the back of Steve looking straight up at a street sign that says east, north, south, west." And he just made it happen. So I kinda gave him free rein because it was clear from the beginning that we were on the same wavelength, and it was an extremely collaborative experience, and I can't think of anyone better that I could have done this with.

 

And, uh, I, it was just, it was just great. I mean, it's one of the reasons why it wasn't published until now, because a lot of publishers don't wanna pair up a first-time author with a first-time illustrator, and I wasn't about to, to get rid of him, so I figured if it never gets published, it never gets published.

 

But it's more important that we had this collaborative experience. In fact, we created a corporation called Collaborative, Collaboration Publishing, just so that we could get a website, and then we let the name kinda drop. But, um, but it was really a great experience and, um, and I would work with him anytime, anywhere.

 

Yes. Hopefully he feels the same.

 

Amy: I'm sure he does. Um, and just to give him full credit, Chris Jones is who we're talking about. Yes. The incredible illustrator of the book. So what was it like the first time you saw his drawing of Steve?

 

 

Shanna: I fell in love immediately. You know, I'd given him no direction. It was just a bunny named Steve.

I had no idea. I was very happy that it wasn't a standard bunny, you know, white with the ears poking out. He actually had done some thought and some research, and just created it. And from there, it made editing the text so much easier because I had that picture in my mind. And, you know, I mean, who could not love that face, first of all?

 

But just the, the expressions on his face in some of the later drawings, I mean, there was just so much material to work with because of the complexity that, of this, this b- bunny that he created. It just made it so much easier, and he's, I'm just in awe of his abilities. So it's been great.

 

Nancy: So I wanna go back to what you said a, a, a second ago about publishers and not wanting to, you know, the first time- Mm-hmm illustrators and all that. Talk a little bit about that process of what did you, how did you pitch it back then? I mean, this was 20 years ago. Before self-publishing, you had to go to traditional publishers. Mm. So talk about that process so people understand what you went through to try to get this published the first time.

 

Shanna: Well, it was very, uh, unique because I, I- Had situations where I had, uh, I was in a group, um, of critiquing with other children's book writers, and the, there were, like, five of us, and the moderator was a published author. She had published many children's books. And so we kind of all read our stories, and, um, when I read mine, there were no notes, there were no comments, you know, negative comments.

 

Even the moderator said she loved the story. So I knew it was a good story, and I knew that the illustrations just enhanced the story. So my fear was that I was gonna go to a big publisher, they were gonna take it, they were gonna dump him and bring in another illustrator, which is not what I wanted. They were gonna take control, complete control of it and reword things, and, and then they were gonna give me some nominal fee and be done with me.

 

And I, you know, it's one of the few times that I let my ignorance stop me, because the opportunity to be taken advantage of was huge. So I submitted it to a few, um, I... And then I never heard back, so I sent, you know, postings on Facebook saying, "Hey, I've got this book I'd like to publish. Anyone have any suggestions for someone to work with?"

 

And I would get three different names, and then I would reach out to them and never hear back. And so few years later, I'd do it again. I'd get three more names. I would reach out to them and never hear back. And I finally, I thought to myself, you know, I was so proud of the product that we had created. If it ends up being just for us two, then at least it's in, it's in its original form.

 

And so I really, you know, I'm, I think it's a les- lesson in patience, which is something I really need to learn, but it's also, uh, um, I kind of trusted myself to wait until I found the right time and the right people. And once that happened, it, everything just kind of fell into place. So I was really glad that I took the time and the effort to wait until it was right, because it's not like this was how I was making my living.

 

So, uh, you know, the, the pressure to get it published wasn't, just wasn't there. But the desire always was. The desire to get these books, you know, this book and this story into kids' hands was always there, and that was enough of a motivator to always keep it in the back of my mind, that I thought, someday, when the time is right, it'll happen.

 

So I just kind of trusted the process.

 

 

Amy: We'll be back with more of the show right after we tell you a little bit about our sponsor, Organize 365. So Nan, I averted a major crisis recently that I didn't get a chance to tell you about. Yeah. We're dealing with an insurance company, and we had to overnight them a bunch of documents.

 

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Nancy: That is so awesome. I love my Sunday Basket, I gotta say. I used to have piles all over my dining room table, all my mail that came in the week, and in my office had a big pile. And now I have all, everything in one central location. I just drop it in my Sunday Basket Isn't it beautiful? I have this pink one 'cause it matches my office, and it's got all these color-coded files.

 

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Now back to our show. So rumor has it you found not only the right people, but, like, the most amazing people

 

Shanna: to work- The most amazing people who, yeah, I, I couldn't imagine anyone else to go on this journey with. And, you know, there's so much more involved with publishing a book, even self-publishing a book, than I ever imagined.

 

So i- I feel like, you know, e- even though a lot of times I'm kind of sitting back just like I'm watching a tennis match, it's just I, I have confidence. I'm, I think Steve is in good hands, and I never, ever regretted waiting until the right moment, 'cause I think this is the right moment, and you guys are the right people.

 

Clearly the right p- people.

 

Amy: Thank you for that, and we are, s- are, you know how honored we are that we are part of th- this with you. Um, but what was it about that moment where... Tell, tell everybody kind of how this came, part of it came to be, and what was it that made you finally feel like it was the right thing to do?

 

Shanna: Well, it was funny because I just felt immediately when the question came out, "Would you like us to publish it?" It just was an automatic yes. The interesting thing is it's been about 20 years. I mean, Chris and I haven't worked together in over 20 years. Um, he moved to Orange County. I hadn't been in touch with him, and my fear was, oh my God, is he not gonna find out that this is being published until he shows up to a book signing?

 

And I thought, "That is not what I want. I want him to be part of the process. He deserves to be part of the process." So I, I was really worried. It took me a while, but I finally did a search on my, on my email, and I found an old email address for him, and I sent it to him. And he was amazed. In fact, he, um...

 

After he moved to Orange County, he got married, and he never told his wife that he had done this book because, you know, the longer time went, you know, he thought it would never happen. So that was kind of interesting. But it was really nice touching base with him again as well. And, you know, he's very excited.

 

He's got two, two young kids, and he's got a stepdaughter. They're older, but still, you know, the kids were little when we did this. So it's just kind of a, a piece of history for him as well. So it was interesting.

 

Nancy: That's so cool. So what did it feel like that first time you held the actual book in your hands and you saw a book that you- Yeah

wrote?

 

Shanna: Well, first of all, it was much better than the, um, the layout that I had done where I just made photocopies of the, of the pictures on my office computer. Yeah. Don't tell my boss. Um, and I laid it out in, I think, PowerPoint. So it, once it was in the right hands, then the illustrations came to life, the text came to life, the story came to life.

 

And, and it's kind of like I had all these ingredients and, but they needed to be mixed and baked. So once that happened, once they were mixed properly and baked correctly, that's when the real beauty of the story came out because it was in, in the hands of someone who hasn't been reading the same story for 20 years, and had a new perspective, and could say, you know, that, "This m- this could maybe be said better," or, "Can we do this with one of these illustrations?"

 

And I think the thing that made me trust you guys off the bat was the fact that you said that you loved the story, you didn't wanna change any of it, you didn't wanna change the illustrations. You just wanted to be, um, true to Chris and my vision of this. And you were, and that's- That is what inspired the trust in me to give it to you and put it in your hands, and that's why most of the time when you had changes, like, "Yep, sounds good to me," because it was in keeping with the story and the spirit of the book, and the, that, that feeling of collaboration just continued.

 

So it, it was a safe space. You created a safe space for a first-time author, and that was ... That's invaluable, so.

 

Amy: Well, again, it's an honor and a pleasure. Um, and speaking of collaboration, I wanna give a shout-out to Julie DeLucca-Collins, who is the-

 

Shanna: Absolutely ...

 

Amy: uh, fifth part of this super group we've got going on here.

Yes. So Julie and The Casa de Confidence handled the marketing and continues to handle the marketing part of the book, so talk a little bit about working with Julie.

 

Shanna: Julie is amazing. She does, like, six things at once, and she talks about... I, I'm, uh, technically illiterate to a degree. I mean, I'm self-taught and everything, but I'm not...

I'm still old school, and she just has all these, these, um, posts going in so many different directions, and it, it's just, it's the reach that I would never even thought of to do. And again, she's just on it. I, I remember being on a call and saying, "I don't really have good lighting for, you know, podcasts," and she said, "Oh, you need a light?

 

Here." "Okay." "I, I'll se- I sent you a light. You'll get it tomorrow." So it's like she's just on top of it. If there's a, if there's something that needs to be done, she just does it before talking about it, so that's been an amazing experience watching her work as well, and, and just the depth of knowledge and experience.

 

And, and I, I'll tell you, it is kind of surreal when I'm on Facebook and I'm going through these, these, um, TikTok videos, and all of a sudden, oh, oh my God, it's me. That's surreal. That is very surreal. So, um, th- Julie's been a huge part of getting the word out, and, and the, one of the main reasons that it is a number one bestseller, because people know to buy it.

So, um, I will be eternally grateful for Julie.

 

Nancy: How did you feel when you got that news, that it hit number one?

 

Shanna: Amazed. Um, you know, when, when you have a project that you've been, you know, kind of coddling for so long, and then it gets out in the world, and the world agrees with your perception of it, it's so validating as, as an author, as a creative person, as an artist, as a human.

 

Um, you know, you think you know what people wanna hear and need to hear and would like to hear, and then when you're right, it, it, it's just- It, it, it was really reaffirming that the time that I spent was well, it was worth it. So it kind of... I, sometimes I'll be driving to work and I'll think, "Ooh, I'm an author."

 

And I'm not just saying that. I actually am. So it's been kind of fun.

 

Amy: And what do you want little kids to take away from the book when they read it or it's read to them?

 

 

Shanna: I want them to feel like they're never alone. There's always someone to ask. Um, I mean, when I was 15 years old, I moved in with my dad, and it was just the two of us, and we lived across the street from the high school that he taught at and that I went to.

 

And the faculty, you know, I'd known since I was tiny, so they kind of adopted us. You know, the, the librarian sewed my tennis uniform when I was on the team, and the home ec teacher would send home huge dinners just for the two of us. So I, I kind of, I, I know what it's like to be part of a community. And living out here in Los Angeles, it's, you have to make your own community.

 

And I, but I, because I come from the Midwest, because that's just something I'm used to, you just do that. You look out for each other. And so I want kids to feel that sense of community, to feel like they're never alone, to feel like if they're a little weird and, and, you know, not normal, that's a great thing.

 

That, there's nothing... You don't have to be like everybody else. You can blaze your own trail, and you'll be much better for it. So just, you know, and, and don't, don't stop yourself from doing something you've never done before. You know, like I said, it doesn't have to be great. It doesn't have to be perfect.

 

Just do it for the experience itself because that makes you a well-rounded person. And, and I just feel like experience is why we're here. You know, we're here to live life and get what we can from it. So I just want kids to feel that sense of community and that sense of, of originality and that you can fly your own flag.

 

And if people don't like it, you'll find people who do. So I guess because that's, you know, that's what I went through. I was alwa- always being the new kid in school. I was always under a microscope. You know, no one would come close to me w- you know, unless, till they knew who I was. And so that's when you just learn to accept people for who they are and not who you think they should be.

 

And, you know- Yeah, if you do that in junior high, it could be kind of painful, but in the end, you know, junior high is such a small part of your life, and that's no reason to change who you are. So just, just stick with it. There are gonna be people out there you're gonna find, and just do it.

 

Nancy: Do you have, uh, more adventures in mind for Steve?

 

Shanna: I do.

 

Nancy: Excellent.

 

Shanna: I'm working on my second one, and the, the main goal when I was writing the first one was that I wanted to convince people that it's safe to, um, you know, things that scare kids are really okay. So, you know, losing your bunny, that's okay. You've got people to help you. Um, and then I, so the next one is gonna be Steve moves to a new location, and that can be scary.

I mean, I did it enough, but that can be scary, so I just want the kids to know that, that, that doesn't have to be. Um, that, that, you know, a new adventure is a new adventure, and you get what you, what you want out of it. So that's kind of the next thing is that don't, don't be afraid of relocation.

 

 

Amy: So we have one last question for you, and we usually ask what your dream is for women.

But we'd like to expand that for you and ask what's your dream for women and for kids in the future?

 

 

Shanna: I think my dream for them is, women particularly, is that we recognize the power we have and we exercise it. Um, women are a larger number of the population. They carry a lot more responsibility on their shoulders, and they need to recognize that they have the ability to be the change that they wanna see.

 

And all we have to do is, you know, band together. Sometimes women are our worst enemies. Um, and I think that's just an individual thing. You know, you can take two kids growing up in a household with no money and one could use the poverty as a, as a, uh, an excuse to not do well and, and another one could use it as a motivation to do better.

 

So it just, you know, it just depends on what kind of mindset you're in. But women have the incredible capacity to move mountains when they work together, and they need to... As soon as they recognize that they have that ability and band together, I think that the world will be a much better place. And for kids, I just want them to know security.

 

I want them to know safety, and I want them to know that, uh, uh, again, that they, they have power and they have influence and they have control over their destiny. You know? I always say I, I'm a believer, you know, that, that we all have a destiny, but I also believe that we have control of the choices that we make We don't always have the best choices, but we have control over the choices you can make.

 

And if you take responsibility for the choices that you choose, then you can't, you can't go wrong. You know? But if you follow what someone else thinks you should be doing, then you're not being true to yourself. So I just, I just want kids to grow up thinking that the world is their oyster, that anything is possible, and just, you know, try at something.

 

If you, if you don't do well, at least you tried it. But just do it.

 

Amy: Thanks for listening to The Passionistas Project. Everything we do is rooted in one belief: women's voices matter. And when we share our stories, we create real change. That's why we launched our anthology book series, Awakening Your Power: Real Stories of Women's Empowerment, a collection of raw, inspiring stories from women who are ready to be seen, heard, and make an impact.

 

And here's the best part: you don't have to be a writer to be a contributing author. Our interview process is how we bring it all to life. We sit down with you, draw out your story in your authentic voice, and shape it into a powerful written chapter. No staring at a blank page. No pressure to get it right.

 

Just your truth told your way. When you join us, you're not just writing a chapter. You're stepping into a sisterhood built on storytelling, visibility, and support. From our membership community to podcast features and other opportunities to share your voice, we're here to help you amplify your message in ways that feel aligned.

 

If your story is ready to be told, we're ready to help you tell it. Head to thepassionistasproject.com to learn more, join the sisterhood, and apply to be part of Awakening Your Power.

 

Until next time, stay passionate.



 
 
 

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